Planet Tan was a small tanning salon among the hundreds of generic spas, manicurists and tanning shops in Dallas. They approached Creative Underground to develop a humorous ad campaign to help them stand out in their crowded market. The CU did more than that, they created a brand.
Tanning is a beauty services market known for marketing that utilizes cliché’ imagery of tan women in bikinis. To change that paradigm, we sat down with Planet Tan’s founder to help him identify and flesh out his ideal customer.
We molded the Planet’s brand to personify this ideal.
Over the next 10 years we helped Planet Tan grow 500%.
Planet Tan became one of the most recognized and innovative brands in its industry and recognized by Inc. Magazine as one of the Top 500 fastest growing companies.