Levitra - Bayer
A truly interactive Facebook app enhanced with print, web ad banners, and PR.
Bayer/Levitra's challenge was to make the uncomfortable topic of Erectile Disfunction in Hong Kong, comfortable.
Through interaction with Carrie, men are more open to hear the message and go along for the communication and dialogue.
Because Carries calls the participant and asks a question on the phone and then responds the experience seems more real.
The path goes from Facebook to phone, to SMS then into the store.
We teamed up with Ogilvy on this and programmed, project managed, and creatively enhanced at every step.