Executive Creative Director
Strategic Planning Director
Creative Director - San Francisco
Creative Underground Team
Hong Kong / New York / Singapore / London
Since graduating NYC’s Parsons School of Design, Sherri has held senior creative positions with top tier agencies in NY and across Asia, directly prior to founding CU as ECD, Saatchi & Saatchi APAC.
One of few conceptual creatives completely at home in both traditional Advertising and digital arenas, she is also a former Cannes Festival jury member.
With 20 years' experience in some of London and Asia Pacific's foremost integrated agencies, Louisa employs a 360° approach and can comfortably turn her hand to the full spectrum of communication disciplines.
Driven by solving problems through solid insights and skilled selection of tactics and media, her experience encompasses channel agnostic planning, project implementation and post campaign evaluation on a local, regional and global level.
Formerly a Partner with G2 in both NYC and London, Liz has twenty years experience in Brand Planning and Design. She has worked on four continents and researched, moderated and planned her way across another two.
Her key talent is knowing when and how to twist a brand or business model on its head.
Alan is an entrepreneur and software developer with long history of involvement in the world’s leading open source projects. He has worked with a wide range of Hong Kong’s SME’s as well as larger multinationals and his primary focus is the application of open source technologies to business automation and marketing.
Having worked extensively as the techy within non-tech organisations, he has a remarkable ability to demystify the development process, to the immense benefit of both creatives and our clients. Alan’s core expertise is in joining our clients’ business and brand objectives to the opportunities afforded by the latest technology.
Tom has worked in both traditional and digital advertising for over 20 years, creating ads for a wide range of clients including Pfizer, New York Lottery, AT&T Wireless, Miller, Hershey, Crunch Fitness and the Tourist Board of both Ireland & Bermuda. He has won numerous awards, including the coveted One Show pencil.
A graduate of the Art Center College of Design in Pasadena, California, Tom also studied Graphic Design in Switzerland and Genetic Engineering at California State University in LA.
He lives in the Bay Area with his wife (also a graphic designer) and their two kids.
We have a broad network of vetted, specialist Undergrounders that add to our expertise on a project basis as needed, managed by our core team.